群发短信对教育机构来讲虽然是个不错的招生工具,但怎么使用决定着生源转化效率,如果是为了单纯的发短信而发短信效率当然不好,那么如何正确使用招生群发短信呢?技巧才是关键!
教育短信发送较多的就是招生群发短信内容,而运营商对教育行业内容审核一般比较严格,需要短信公司特殊的教育短信通道配合才能完成大批量群发任务.
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一般招生群发短信效率比较好的用户是这样发的:
1、过滤无价值的推广内容
招生短信要明确发送目标和目的,短信内容尽量短小简洁,这也是为什么一条短信建议尽量控制在70字以内的原因,切忌长篇大论,生怕招生信息说不完一样,反而容易引起用户方案或投诉,影响效率不说,得不偿失!
2、招生群发短信请控制发送频率
教育企业可以针对招生推广目标制定相应的发送时间表,在短信平台设置发送里可以提前设置发送时间,比如在高考冲刺前推送考考补习课程、小升初推送相关补习质量等.一般建议1天发送1次即可,群发短信时间,建议根据自身客户阅读习惯来自行安排.
using System;
using System.Collections.Generic;
using System.IO;
using System.Linq;
using System.Text;
using System.Threading.Tasks;
namespace WinApiDemo
{
class Program
{
private const string url = "http://www.lokapi.cn/smsUTF8.aspx";
private const string urlReply = "http://www.lokapi.cn/callApi.aspx";
private const string urlStatus = "http://www.lokapi.cn/statusApi.aspx";
private const string urlBalance = "http://www.lokapi.cn/smsUTF8.aspx";
private const string urlKeyword = "http://www.lokapi.cn/checkWord.aspx";
private const string rece = "json";
private const string username = "";
private const string password = "";
private const string encode = "utf-8";
//token
private const string tokenYZM = "";//验证码
private const string tokenTZ = "";//通知
private const string tokenYX = "";//营销
private const string tokenMMS = "";//彩信
private const string tokenVideo = "";//视频
private const string tokenSX = "";//闪信
private const string tokenVoice = "";//语音
private const string tokenInter = "";//国际
//模板ID
private const string templateid = "";
//参数
private const string param = "17733861234|2541";
private const string mobile = "";
private const string title = "祝福短信";//彩信标题
static void Main(string[] args)
{
string result = "";
string sign = "";
string passwordMd5 = Common.Md5Hash(password);
string ticks = ((DateTime.Now.ToUniversalTime().Ticks - 621355968000000000) / 10000).ToString();
Encoding encoding = Encoding.GetEncoding(encode);
StringBuilder sb = new StringBuilder();
#region 文字短信
sb.AppendFormat("action=sendtemplate&username={0}&password={1}&token={2}×tamp={3}", username, passwordMd5, tokenYZM, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
sb.AppendFormat("&templateid={0}¶m={1}", templateid, param);
result = Common.HttpPost(url, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 彩信
sb.Clear();
sb.AppendFormat("action=sendimagetext&username={0}&password={1}&token={2}×tamp={3}", username, passwordMd5, tokenYZM, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
sb.AppendFormat("&mobile={0}&title={1}", mobile, title);
//彩信发送主体
//文字
string content = "祝你生日快乐";
Encoding encodingGB = Encoding.GetEncoding("gb2312");
byte[] txt_bytes = encoding.GetBytes(content);
string txt = Convert.ToBase64String(txt_bytes);
//图片
string path = @"D:\我的文档\Pictures\11.jpg";
string extension = "jpg";//图片后缀
byte[] bytes = File.ReadAllBytes(path);
string imgContent = System.Convert.ToBase64String(bytes);
string message = string.Format("txt|{0},{1}|{2};", txt, extension, imgContent);
message = message.Replace("%", "%25");
message = message.Replace("&", "%26");
message = message.Replace("+", "%2B");
sb.AppendFormat("&message={0}", message);
result = Common.HttpPost(url, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 视频
sb.Clear();
sb.AppendFormat("action=sendvideo&username={0}&password={1}&token={2}×tamp={3}", username, passwordMd5, tokenYZM, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
sb.AppendFormat("&mobile={0}&templateid={1}", mobile, templateid);
result = Common.HttpPost(url, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 闪信
sb.Clear();
sb.AppendFormat("action=sendshanxin&username={0}&password={1}&token={2}×tamp={3}", username, passwordMd5, tokenYZM, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
sb.AppendFormat("&templateid={0}¶m={1}", templateid, param);
result = Common.HttpPost(url, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 语音
sb.Clear();
sb.AppendFormat("action=sendvoice&username={0}&password={1}&token={2}×tamp={3}", username, passwordMd5, tokenYZM, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
sb.AppendFormat("&templateid={0}¶m={1}", templateid, param);
result = Common.HttpPost(url, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 国际
sb.Clear();
sb.AppendFormat("action=sendinternation&username={0}&password={1}&token={2}×tamp={3}", username, passwordMd5, tokenYZM, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
sb.AppendFormat("&templateid={0}¶m={1}", templateid, param);
result = Common.HttpPost(url, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 文字回复报告
sb.Clear();
sb.AppendFormat("action=sms&username={0}&password={1}×tamp={2}", username, passwordMd5, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
result = Common.HttpPost(urlReply, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 状态报告
sb.Clear();
//action根据API文档选择合适产品的action
sb.AppendFormat("action=sms&username={0}&password={1}×tamp={2}", username, passwordMd5, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
result = Common.HttpPost(urlStatus, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 余额查询
sb.Clear();
sb.AppendFormat("action=overage&username={0}&password={1}&token={2}×tamp={3}", username, passwordMd5, tokenTZ, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}", sign, rece);
result = Common.HttpPost(urlBalance, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
#region 屏蔽词检测
sb.Clear();
sb.AppendFormat("username={0}&password={1}×tamp={2}", username, passwordMd5, ticks);
sign = Common.Md5Hash(sb.ToString());
sb.AppendFormat("&sign={0}&rece={1}&message={2}", sign, rece, "您的验证码是5412");
result = Common.HttpPost(urlKeyword, sb.ToString(), encoding);
Console.WriteLine(result);
#endregion
Console.ReadKey();
}
}
}
using System;
using System.Collections.Generic;
using System.IO;
using System.Linq;
using System.Net;
using System.Security.Cryptography;
using System.Text;
using System.Threading.Tasks;
namespace WinApiDemo
{
public class Common
{
public static string HttpPost(string Url, string Body, Encoding encode)
{
string ResponseContent = "";
try
{
HttpWebRequest httpWebRequest = (HttpWebRequest)WebRequest.Create(Url);
httpWebRequest.ContentType = "application/x-www-form-urlencoded";
httpWebRequest.Method = "POST";
httpWebRequest.Timeout = 600000; //setInstanceFollowRedirects
byte[] btBodys = encode.GetBytes(Body);
httpWebRequest.ContentLength = btBodys.Length;
Stream reqStream = httpWebRequest.GetRequestStream();
reqStream.Write(btBodys, 0, btBodys.Length);
HttpWebResponse httpWebResponse = (HttpWebResponse)httpWebRequest.GetResponse();
Stream resStream = httpWebResponse.GetResponseStream();
StreamReader streamReader = new StreamReader(resStream, encode);
ResponseContent = streamReader.ReadToEnd();
streamReader.Close();
resStream.Close();
reqStream.Close();
streamReader.Dispose();
resStream.Dispose();
reqStream.Dispose();
httpWebResponse.Close();
httpWebResponse.Dispose();
httpWebRequest.Abort();
}
catch (Exception ex)
{
return ex.ToString();
}
return ResponseContent;
}
public static string Md5Hash(string input)
{
MD5CryptoServiceProvider md5Hasher = new MD5CryptoServiceProvider();
byte[] data = md5Hasher.ComputeHash(Encoding.Default.GetBytes(input));
StringBuilder sBuilder = new StringBuilder();
for (int i = 0; i < data.Length; i++)
{
sBuilder.Append(data[i].ToString("x2"));
}
return sBuilder.ToString().ToUpper();
}
}
}3、挑选比较感兴趣的话题
招生也不一定非得发送招生内容,招生群发短信现在比较流行的是采用热点话题,委婉的引入课程营销,”露骨式”的营销方式在遍地营销短信的时代已经达不到吸引用户的目的了,所以只有充足的了解师生需求,配合话题热点才能吸引更多流量.
总结：使用招生群发短信技巧只是其一,稳定的平台通道是硬件基础,二者相辅相成才能取得期望的生源转化效率.
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