assume cs:code, ds:data

data segment
    massage db 'zhouzunjie', 0dh, 0ah, '$'
data ends

code segment

start:
    mov ax, data
    mov ds, ax

    mov ah, 09h
    lea dx, massage
    int 21h

    mov ax, 4c00h
    int 21h

code ends
end start

效果演示：