0
00:00:00,000 --> 00:00:01,900
那刚才我们讲到了

1
00:00:02,730 --> 00:00:03,746
业务序列图

2
00:00:03,746 --> 00:00:04,560
然后怎么

3
00:00:05,530 --> 00:00:06,963
画现状，怎么改进

4
00:00:06,963 --> 00:00:09,012
然后改进的模式有哪些

5
00:00:09,012 --> 00:00:11,060
然后我们示范了怎么画

6
00:00:11,060 --> 00:00:11,470
对吧

7
00:00:12,430 --> 00:00:15,400
那下面呢，我们最后说一下

8
00:00:15,890 --> 00:00:16,840
一个

9
00:00:17,420 --> 00:00:21,050
在改进的时候的很有帮助的一个思考方法

10
00:00:21,390 --> 00:00:24,366
特别是对创新有帮助的

11
00:00:24,366 --> 00:00:25,990
叫阿布思考法

0
00:00:00,210 --> 00:00:01,720
阿布思考法

1
00:00:02,000 --> 00:00:03,550
实际上是来自

2
00:00:04,220 --> 00:00:05,104
这本书

3
00:00:05,104 --> 00:00:07,980
两个哈佛教授写的这本书

4
00:00:08,660 --> 00:00:11,588
就是一本关于创新的书

5
00:00:11,588 --> 00:00:13,150
里面有一个段落

6
00:00:13,430 --> 00:00:13,775

7
00:00:13,775 --> 00:00:14,810

8
00:00:15,090 --> 00:00:17,520
有一节叫做这个

9
00:00:17,800 --> 00:00:21,900
Croesus这个人，是一个

10
00:00:22,180 --> 00:00:23,041
很有钱的

11
00:00:23,041 --> 00:00:26,055
古代很有钱的一个国王

12
00:00:26,055 --> 00:00:28,638
假设你是他，会怎么做

13
00:00:28,638 --> 00:00:32,514
因为这个人我们中国文化比较陌生

14
00:00:32,514 --> 00:00:36,174
我们就把他改成大家都懂的土豪

15
00:00:36,174 --> 00:00:36,820
阿布

16
00:00:37,680 --> 00:00:39,552
大家可以对比一下

17
00:00:39,552 --> 00:00:40,020
我

18
00:00:40,690 --> 00:00:43,070
在《软件方法》里面写的

19
00:00:43,350 --> 00:00:44,170
内容

20
00:00:44,580 --> 00:00:49,220
包括刚才讲的内容和原文写的

21
00:00:49,500 --> 00:00:51,464
比较一下就可以知道

22
00:00:51,464 --> 00:00:52,000
就是说

23
00:00:52,720 --> 00:00:57,930
我们对这个原文说的内容做了拓展

24
00:00:58,400 --> 00:01:01,280
还有呢，做了进一步的阐释

0
00:00:01,320 --> 00:00:02,790
阿布思考法

1
00:00:03,900 --> 00:00:04,760
就是

2
00:00:05,130 --> 00:00:07,315
很简单的一个思考方式

3
00:00:07,315 --> 00:00:09,500
就是说，如果是阿布怎么办

4
00:00:09,990 --> 00:00:10,215

5
00:00:10,215 --> 00:00:11,570
就这么简单

6
00:00:11,970 --> 00:00:12,262

7
00:00:12,262 --> 00:00:13,140
阿布是谁

8
00:00:13,910 --> 00:00:15,770
就是俄罗斯大富豪

9
00:00:17,060 --> 00:00:19,843
就是切尔西以前的老板

10
00:00:19,843 --> 00:00:24,250
当然现在俄罗斯大富豪在英国已经被干掉了（冻结资产）

11
00:00:25,110 --> 00:00:26,450
现在已经凉了

12
00:00:28,090 --> 00:00:28,274

13
00:00:28,274 --> 00:00:30,670
就这么简单的一个思考方式

14
00:00:31,020 --> 00:00:35,290
却能够帮助我们避开普通人的一些思维限制

15
00:00:36,990 --> 00:00:39,060
普通人的思维有什么问题呢

16
00:00:39,360 --> 00:00:40,470
不敢想

17
00:00:41,000 --> 00:00:42,080
第二个

18
00:00:42,440 --> 00:00:44,240
往往会逆来顺受

19
00:00:46,610 --> 00:00:48,310
很容易接受现实

20
00:00:49,090 --> 00:00:49,805
不敢想

21
00:00:49,805 --> 00:00:50,760
不敢挑战

22
00:00:54,140 --> 00:00:55,240
比如说

23
00:00:57,590 --> 00:00:59,480
我的手，它断掉了一只

24
00:00:59,760 --> 00:01:00,483
惨不惨

25
00:01:00,483 --> 00:01:00,966
很惨

26
00:01:00,966 --> 00:01:01,690
对不对

27
00:01:03,180 --> 00:01:03,617
哎呀

28
00:01:03,617 --> 00:01:05,586
手断掉一只怎么活呀

29
00:01:05,586 --> 00:01:08,430
以后怎么工作呀

30
00:01:08,960 --> 00:01:09,960
但是呢

31
00:01:11,600 --> 00:01:13,120
很可能过了一个月

32
00:01:13,500 --> 00:01:15,566
我又开始乐呵呵地生活了

33
00:01:15,566 --> 00:01:16,130
为什么

34
00:01:16,410 --> 00:01:19,000
人会调整自己的心态

35
00:01:19,480 --> 00:01:20,770
他会比较

36
00:01:22,700 --> 00:01:23,768
我手是断掉了

37
00:01:23,768 --> 00:01:25,550
但是呢，你看周围的人

38
00:01:25,830 --> 00:01:26,038

39
00:01:26,038 --> 00:01:26,455
张三

40
00:01:26,455 --> 00:01:28,330
你看，得了癌症死了呢

41
00:01:28,610 --> 00:01:30,642
李四被车撞死了呢

42
00:01:30,642 --> 00:01:31,320
对不对

43
00:01:32,400 --> 00:01:35,090
我还活着，已经很不错了

44
00:01:36,300 --> 00:01:36,598
哎

45
00:01:36,598 --> 00:01:37,790
这样一比

46
00:01:38,070 --> 00:01:38,980
又开始

47
00:01:39,400 --> 00:01:40,460
面对人生

48
00:01:40,460 --> 00:01:41,785
又开始

49
00:01:41,785 --> 00:01:43,110
笑对人生

50
00:01:43,490 --> 00:01:44,700
这是好事

51
00:01:44,980 --> 00:01:46,814
人要是没有这个的话

52
00:01:46,814 --> 00:01:49,260
很可能碰到一点挫折就

53
00:01:49,560 --> 00:01:51,315
抑郁症就死掉了

54
00:01:51,315 --> 00:01:51,817
对吧

55
00:01:51,817 --> 00:01:52,570
自杀了

56
00:01:53,280 --> 00:01:54,730
但是也是坏事

57
00:01:55,660 --> 00:01:57,959
对我们做产品来说是坏事

58
00:01:57,959 --> 00:01:59,840
为什么，他很容易麻木

59
00:02:01,150 --> 00:02:03,350
比如说，一个系统做出来

60
00:02:03,890 --> 00:02:05,660
然后给他试用

61
00:02:05,940 --> 00:02:08,076
他说，这什么东西

62
00:02:08,076 --> 00:02:09,501
简直是垃圾呀

63
00:02:09,501 --> 00:02:10,213
对不对

64
00:02:10,213 --> 00:02:12,350
谁做的，像一坨屎一样

65
00:02:14,160 --> 00:02:15,130
骂

66
00:02:16,060 --> 00:02:17,280
骂得很厉害

67
00:02:17,690 --> 00:02:19,235
但是他骂着骂着

68
00:02:19,235 --> 00:02:20,340
他就习惯了

69
00:02:23,640 --> 00:02:26,140
等到你过一段时间再去调研

70
00:02:26,530 --> 00:02:26,785
哎

71
00:02:26,785 --> 00:02:30,100
我们这个产品有什么意见

72
00:02:31,540 --> 00:02:31,876

73
00:02:31,876 --> 00:02:33,223
就这样吧

74
00:02:33,223 --> 00:02:34,570
你说现在

75
00:02:35,260 --> 00:02:37,267
有什么事十全十美的

76
00:02:37,267 --> 00:02:37,870
对不对

77
00:02:38,750 --> 00:02:40,692
你说你这个产品有问题

78
00:02:40,692 --> 00:02:42,051
那谁没问题

79
00:02:42,051 --> 00:02:42,440
对吧

80
00:02:45,050 --> 00:02:48,750
我有机会用这个产品，已经很不错了

81
00:02:49,030 --> 00:02:49,229

82
00:02:49,229 --> 00:02:50,423
累是累一点

83
00:02:50,423 --> 00:02:51,817
那已经很不错了

84
00:02:51,817 --> 00:02:54,007
有的人连这机会都没有呢

85
00:02:54,007 --> 00:02:54,605
对不对

86
00:02:54,605 --> 00:02:55,800
我至少

87
00:02:56,250 --> 00:02:58,051
我在这产品上面忙

88
00:02:58,051 --> 00:03:01,430
至少意味着我还有一个工作做

89
00:03:01,820 --> 00:03:02,940
还上班

90
00:03:03,650 --> 00:03:05,100
你看那个张三

91
00:03:05,730 --> 00:03:07,320
想上班都没得上

92
00:03:07,820 --> 00:03:09,038
他要受我这份罪

93
00:03:09,038 --> 00:03:10,082
他还没得受呢

94
00:03:10,082 --> 00:03:10,430
对吧

95
00:03:11,780 --> 00:03:11,998

96
00:03:11,998 --> 00:03:13,531
这样一比，怎么样

97
00:03:13,531 --> 00:03:15,720
他就觉得已经很不错了

98
00:03:16,900 --> 00:03:18,149
那就不用改了

99
00:03:18,149 --> 00:03:18,565
对吧

100
00:03:18,565 --> 00:03:19,607
没啥意见

101
00:03:19,607 --> 00:03:20,440
不用改了

102
00:03:22,400 --> 00:03:24,210
但如果是阿布就不是了

103
00:03:24,900 --> 00:03:27,300
假设阿布的手要是断掉了一只

104
00:03:27,860 --> 00:03:30,253
他不会像我们普通人一样

105
00:03:30,253 --> 00:03:30,906
拉倒吧

106
00:03:30,906 --> 00:03:31,777
不会的

107
00:03:31,777 --> 00:03:32,430
他会想

108
00:03:34,310 --> 00:03:36,330
能不能移植一只手过来

109
00:03:36,700 --> 00:03:38,184
有没有换手的

110
00:03:38,184 --> 00:03:38,926
如果有

111
00:03:38,926 --> 00:03:40,410
他马上贴广告

112
00:03:41,010 --> 00:03:43,681
五百万美金换只手，有没有人换

113
00:03:43,681 --> 00:03:45,120
大把的人乐意换

114
00:03:45,400 --> 00:03:45,916
对不对

115
00:03:45,916 --> 00:03:47,640
你一只手换五百万美金

116
00:03:48,250 --> 00:03:49,900
肯定很多人乐意干的

117
00:03:53,990 --> 00:03:56,190
假设换手这个

118
00:03:56,540 --> 00:03:58,750
医学技术还没有发展起来

119
00:03:59,120 --> 00:04:00,855
没有达到这个地步

120
00:04:00,855 --> 00:04:01,940
那他可以想

121
00:04:04,290 --> 00:04:06,842
能不能成立一个医学中心

122
00:04:06,842 --> 00:04:08,930
专门去研究换手

123
00:04:09,730 --> 00:04:11,560
这个课题，对吧

124
00:04:12,040 --> 00:04:13,270
投资个

125
00:04:13,550 --> 00:04:14,720
几十亿美金

126
00:04:15,100 --> 00:04:16,130
去研究

127
00:04:16,830 --> 00:04:19,490
同时找德国最好的工程师

128
00:04:19,900 --> 00:04:21,240
做一个电子手

129
00:04:21,240 --> 00:04:21,910
先用着

130
00:04:22,550 --> 00:04:22,755

131
00:04:22,755 --> 00:04:25,020
反正比我们屌丝有办法

132
00:04:25,410 --> 00:04:27,020
因为他有资源嘛

133
00:04:27,020 --> 00:04:27,480
有钱

134
00:04:27,760 --> 00:04:28,810
有权力

135
00:04:31,850 --> 00:04:33,730
所以呢，阿布思考法

136
00:04:35,210 --> 00:04:37,580
就是，如果我是阿布会怎么做

137
00:04:40,690 --> 00:04:41,710
假设

138
00:04:41,990 --> 00:04:44,510
我有充足的资源去解决问题

139
00:04:45,040 --> 00:04:46,130
我会怎么做

140
00:04:47,010 --> 00:04:49,371
就得到一个非常棒的方案了

141
00:04:49,371 --> 00:04:51,370
这个方案要花一百亿美金

142
00:04:53,320 --> 00:04:54,040
对吧

143
00:04:56,970 --> 00:04:58,730
第二步才是最关键的

144
00:04:59,740 --> 00:05:02,780
我们得到这个一百亿美金的方案之后

145
00:05:02,780 --> 00:05:03,920
我们再来思考

146
00:05:05,430 --> 00:05:09,360
如何用手上的资源去山寨这个完美方案

147
00:05:10,350 --> 00:05:12,470
实际上，我手上没有一百亿美金

148
00:05:12,760 --> 00:05:14,510
我就十万人民币

149
00:05:14,900 --> 00:05:15,850
那请问

150
00:05:16,160 --> 00:05:18,970
我怎样用十万人民币去山寨这个

151
00:05:19,910 --> 00:05:21,600
一百亿美金的方案呢

152
00:05:22,860 --> 00:05:25,335
能山寨个百分之二十三十也不错

153
00:05:25,335 --> 00:05:25,800
对不对

154
00:05:26,240 --> 00:05:28,100
那就已经是最好的方案了

155
00:05:28,100 --> 00:05:28,607
为什么

156
00:05:28,607 --> 00:05:29,960
因为我们是从完美

157
00:05:30,930 --> 00:05:32,610
的位置退下来的

158
00:05:38,530 --> 00:05:39,720
这样来思考

159
00:05:40,000 --> 00:05:42,910
这样就突破了我们普通人不敢想

160
00:05:43,260 --> 00:05:44,488
这种思维限制

161
00:05:44,488 --> 00:05:45,716
你先不用管什么

162
00:05:45,716 --> 00:05:46,418
有没有钱

163
00:05:46,418 --> 00:05:47,998
你说给你一百亿美金

164
00:05:47,998 --> 00:05:48,700
你怎么做

165
00:05:49,030 --> 00:05:51,063
或者说，你就是最大的领导人

166
00:05:51,063 --> 00:05:51,741
你怎么做

167
00:05:51,741 --> 00:05:52,080
对吧

168
00:05:52,650 --> 00:05:53,935
可以调动各种资源

169
00:05:53,935 --> 00:05:54,670
你怎么做

170
00:05:55,740 --> 00:05:56,840
这样来

171
00:05:57,120 --> 00:05:58,160
这样来思考

172
00:05:59,440 --> 00:06:02,032
那这个背后的道理是什么道理

173
00:06:02,032 --> 00:06:02,830
实际上就是

174
00:06:06,810 --> 00:06:09,820
我们现在的各种创新

175
00:06:10,690 --> 00:06:14,090
实际上就是以前的富豪高官

176
00:06:15,080 --> 00:06:16,610
已经玩过的

177
00:06:20,030 --> 00:06:20,914
并不新鲜

178
00:06:20,914 --> 00:06:23,790
并不算什么真正的创新

179
00:06:25,730 --> 00:06:27,490
以前有个辩论说

180
00:06:28,330 --> 00:06:30,100
慈禧太后幸福

181
00:06:30,730 --> 00:06:34,130
还是现代的一个普通的

182
00:06:34,710 --> 00:06:35,571
工人幸福

183
00:06:35,571 --> 00:06:38,370
当时辩论是我们上学的时候

184
00:06:38,370 --> 00:06:40,739
当时说的工人是首钢的工人

185
00:06:40,739 --> 00:06:43,970
首钢的工人幸福，还是慈禧太后幸福

186
00:06:45,020 --> 00:06:47,290
有人就说，首钢的工人幸福

187
00:06:47,640 --> 00:06:49,340
你看，首钢的工人

188
00:06:49,620 --> 00:06:51,204
他下班回家有电视看

189
00:06:51,204 --> 00:06:52,590
有几十个频道

190
00:06:53,000 --> 00:06:55,440
慈禧太后有电视看吗

191
00:06:56,710 --> 00:06:57,210
有吗

192
00:06:57,210 --> 00:06:57,460

193
00:06:57,460 --> 00:06:58,460
是没有的

194
00:06:58,460 --> 00:06:58,960
但是

195
00:06:59,340 --> 00:07:00,490
她有什么

196
00:07:02,360 --> 00:07:03,751
你看电视干吗

197
00:07:03,751 --> 00:07:04,943
看节目嘛

198
00:07:04,943 --> 00:07:05,540
对不对

199
00:07:05,820 --> 00:07:07,970
那慈禧想看节目怎么看

200
00:07:08,810 --> 00:07:11,390
她找来全国最好的戏班

201
00:07:12,260 --> 00:07:14,320
招到皇宫旁边驻扎

202
00:07:14,600 --> 00:07:16,000
想看什么就演

203
00:07:16,280 --> 00:07:19,070
而且是现场直播的，3D的

204
00:07:19,510 --> 00:07:20,140

205
00:07:21,330 --> 00:07:23,270
大屏幕的，对吧

206
00:07:24,480 --> 00:07:27,000
你这个电视，那是小屏幕而已

207
00:07:27,000 --> 00:07:28,260
还是个录像

208
00:07:30,250 --> 00:07:33,130
也就是说，我们享受的这些东西

209
00:07:35,190 --> 00:07:37,900
慈禧太后早就享受过了

210
00:07:38,180 --> 00:07:40,470
只不过这个太昂贵了

211
00:07:41,600 --> 00:07:43,940
全国就她老人家能享受

212
00:07:46,390 --> 00:07:47,270
那

213
00:07:47,620 --> 00:07:48,989
普通人怎么办呢

214
00:07:48,989 --> 00:07:50,163
平民怎么办呢

215
00:07:50,163 --> 00:07:50,358

216
00:07:50,358 --> 00:07:51,728
我们山寨版，对吧

217
00:07:51,728 --> 00:07:55,250
我们用电视去山寨慈禧太后这个享受

218
00:07:55,990 --> 00:07:57,500
把它卖给平民

219
00:07:59,530 --> 00:08:06,880
所以呢，伟大的发明都是对过去富豪高官生活的山寨版

220
00:08:07,370 --> 00:08:08,290
同样的

221
00:08:08,290 --> 00:08:10,130
比如说，杨贵妃

222
00:08:10,600 --> 00:08:12,280
有没有冰箱用

223
00:08:12,710 --> 00:08:15,257
有的，你要冰箱干吗，不就保鲜吗

224
00:08:15,257 --> 00:08:16,236
那杨贵妃想

225
00:08:16,236 --> 00:08:18,000
要吃鲜荔枝，怎么办

226
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快马运过来呀

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对不对

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照样可以的

229
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对吧

230
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也就是说，我们玩的这些

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以前的

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土豪高官早就玩过了

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那同样，我们可以推理

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既然

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今天的现实生活

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或者

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今天的平民生活

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就是

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过去的富豪的生活

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那我们可以推理

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现在的富豪生活很可能就是什么

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将来的平民生活

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对不对

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那思路就有了

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我们可以去观察或者思考

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现在的权势人物

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他是怎么过的

248
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肯定过得很爽

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因为他周围有很多人为他服务嘛

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我们去观察

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去调研

252
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然后呢，得到一个很棒的方案

253
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只不过这个方案要花一百亿美金

254
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然后我们想办法山寨

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卖给平民

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山寨版

257
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因为他有权有势的话

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必然他周围会有一帮人围着他

259
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拼命去讨好他

260
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让他过得很舒服的

261
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不要说多大的

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多大的权势了

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你看这个报道

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他不会办登机牌

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都可以坐飞机

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他就感叹

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269
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自己坐飞机很多次，都不会换登机牌

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为什么，周围很多人已经帮他换

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帮他

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办好了

273
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对不对

274
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但这个方案是比较昂贵的

275
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你要有个秘书

276
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有个助理干嘛的

277
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对吧

278
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那如果能够把中间的过程山寨到我们的

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智能系统里面

280
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卖给平民

281
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卖给老太太

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比如，一个老太太要去美国看儿子

283
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没坐过飞机

284
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那怎么办呢

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286
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那么这个系统可以帮到她

287
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对吧

288
00:10:30,270 --> 00:10:30,456

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山寨

290
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卖给她

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所以呢，我们不能意淫

292
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而是要真正去观察调研

293
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真正的有权有势的人

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他们怎么过的

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然后山寨